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How Fast Do You
Respond to Leads?

78% of customers buy from the first business to respond. Grade your response time and see exactly how much revenue you're leaving behind.

Leads contacted within 1 minute are 391% more likely to convert
Industry Speed After Hours Follow-Up Channels

What industry are you in?

We'll compare your response time against real benchmarks for your industry.

HVAC
Plumbing
Roofing
Dental
Med Spa
Law Firm
Moving
Garage Door
Landscaping
Home Cleaning

How quickly does your team respond to a new lead?

From the moment a lead reaches out (call, form, message) to the moment someone responds.

Under 1 minute
Instant or AI-powered
1 – 5 minutes
Fast — better than most
5 – 15 minutes
Acceptable but losing leads
15 – 60 minutes
Most leads go cold
1 – 4 hours
Competitors respond first
4+ hours
Lead is likely gone
Next business day
92% of these leads never convert

What happens when a lead comes in after business hours?

35% of leads come in after 5 PM or on weekends. How you handle them determines revenue.

AI answers 24/7
Leads get instant response anytime
Auto-text response
Automated text acknowledges the lead
Answering service
Live operator takes basic info
Voicemail
Hope they leave a message
Nothing — we follow up next day
Lead sits overnight or longer

How many times do you follow up with a lead that doesn't respond?

80% of sales require 5+ follow-ups. Most businesses stop after 1.

0 — we don't follow up
If they don't answer, we move on
1 time
One callback attempt
2 – 3 times
A few attempts over a couple days
4 – 5 times
Consistent follow-up process
6+ times (automated sequence)
Automated multi-touch over days/weeks

Which channels do you use to follow up?

Select all that apply. Multi-channel follow-up converts 3x better than single-channel.

Phone call
Text / SMS
Email
Social media DM
None — we wait for them to call back

Your grade is ready.

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Your Response Time Grade
Response Time Score: 0 / 100

This grader shows one piece of the puzzle. A full audit reveals missed calls, lost web leads, follow-up gaps, and exactly where revenue is leaking.

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Estimates based on industry averages and published research. Actual results vary by market, seasonality, and business operations. This is not a guarantee of results.